Before last weekend’s Football cert i spent a couple days in San Diego at Crossfit Invictus. They have to have one of the best collections of Crossfit trainers in the country. They also have an amazing blog and a fantastic gym.
One of their trainers has been providing more than just training for the past year. Michele Vieux, owner of MMMM Good Meals, has been cooking up some serious meals for the greater San Diego area. She is a phenominal coach and chef. I got the chance to sit down with her and pick her brain about her business and training for the games (she finished 5th at the SoCal regionals).
We will start with some background info:
My background is in Soccer and swimming. I used to compete in the butterfly.
I still like to swim but i make it more Crossfit friendly with some pool WODs at least once a week. I do crazy stuff like swim with dumbbells. Its really fun!
Since we are talking about training, what are you doing to get ready for the games?
I took a week off after the qualifiers and have since been on a pretty strict 3 on 1 off program. I have added in more strength and skill work as well as a 20 rep squat set once a week. I have been doing most of my WOD’s with the mens RX’d weights. In June i am getting together with the other SoCal qualifiers 3 times to train together. I have also been working with Sage and Kris (#1 finisher at SoCal). I am lucky to be surrounded by great coaches and can’t wait to see what the games have to offer!
Ok, so tell me a little about how MMMMGood came about.
A little over a year ago (March 08) i started bringing food to the gym for myself. The other trainers were always looking over my shoulder so i started to sell them the leftovers. It just grew from there. I quit my job a month later.
How is business now?
I started at 10 meals a day and now do between 60 and 80 meals a day! I provide Breakfast, Lunch, Diner and Snacks as well as Invictus shots. (Invictus shots are 2 block carbs for post workout glycogen repletion. They are fucking amazing!!)
I also cater certs as well as functions for clients.
What kinds of food do you provide?
I do strictly paleo zone with Dairy. There are also Non-Dairy options. I only provide 4 block meals and 2 block snacks.
Do you have any employees?
I have 3 part timers that help with cooking and delivery.
Any plans for the future?
I would really like to get out and do some cooking seminars and consulting. I have done a couple cooking classes that were great successes. I am working on a cookbook and would like to put out a DVD at some point. I am always looking for new ideas. I don’t have any loans so i can only grow from here. I am looking at getting into a commercial kitchen soon because my kitchen is too small to accomodate the amount of meals i have to cook.
What have you noticed about Nutrition in the Crossfit community?
I have seen a distinct shift from zone to paleo with less emphasis on zone proportions.
Why did you make the leap into running your own business?
Being happy is important to me. I knew that I didn’t want to sit at a desk my whole life so I decided to take the leap. I had friends that could help out if i needed it and it was something that people wanted. I am a good listener and knew i could make the people happy. You have to listen to what people are saying and give them what they want especially when it comes to food.
What is your background in cooking?
I have always loved cooking but i grew up in the midwest and didn’t have the healthiest diet. Since getting into Crossfit i have really tightened up my diet. I just love to cook so this is perfect.
Thank you Michele!
Michelle will have a booth set up at the games so go check out her meals. I can testify, they are top notch and so is Michelle.